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This post was written by my friend / mentor Daegan Smith

Free Presentation: “How To Generate
Endless Leads And Instant Profits With
Any Home Business Using Just … The
Internet” View Now – Go Here:

https://daegansmith.infusionsoft.com/go/mlsv/a9676/

“To Brand Or Build? That Is The
Question …”

A few days ago I did a consult with a
private client who asked me a question
you’ve probably got swimming in your
head right now with . . .

All the excitement about the concept of
attraction marketing:

“What should I be focusing on in my
business right now, building my brand or
building my downline?”

This is a point of confusion for many,
so let me share a little bit of insight
on this exact question, which, once
digested, will bring clarity to exactly
what you should be doing to drive the
bottom line in your home business
online, but first . . .

A quick definition: What does
“attraction marketing” really mean?

Attraction marketing, as a concept, is
interesting, genius, and misunderstood.

At its base level, it espouses an almost
magically enticing appeal – “how great
would that be if I could just attract
people that asked me proactively if I
would do them the honor of letting them
join my business? Yeah … I want to
learn how to do that!”

For that, it’s genius, but the major
misconception about all this is to HOW
this “magical attraction”" occurs.

To many, it means – “Go brand yourself.
Be bigger than life. Be the vision of
what my prospects want and like magic,
they will appear,” but …

The truth of the matter is, all that
“attraction marketing” is, is online
direct response marketing.

***Direct response marketing is the art
of finding the people most likely to say
yes to what you have to offer, then
letting them know that you have what
they want, and finally offering it to
them in an irresistible way.

This process is driven by logical
questions that anyone can ask, find
answers to, and reap the rewards of.

But …

At its basal level it’s not about “brand
building” and that’s what causes the
confusion.

Let’s look at the questions we all
should be asking so you can answer them
silently to yourself as I go on:

- Who is my ideal prospect?

- What is their biggest nagging,
embracing, and painful problem?

- Where do they hang out?

- Can I get in front of them in a cost
effective way?

- How large and how rabid is the
community?

- What can I offer that’s slightly
different and better than the pack?

Now, you go about answering those
questions, planning your course of
action to find your ideal prospects,
lure them in with exactly what they’re
salivating for, carry on a conversation
to identify with them in their
vernacular, offer them your solution,
and a profitable business you shall
have.

But … Why do I go through all that?

Because without understanding the true
definition of attraction marketing,
addressing the question of “To Brand Of
Build?” that we started with would lack
depth and understanding.

Attraction marketing is more about,
finding, communicating, and offering,
than it is about simply “being”
something “attractive” and waiting for
the powerful magnetic force to drive
results. In other words, it’s totally
action oriented in nature.

The person who concerns themselves with
building their personal brand at the
inception of their business, is in my
opinion, wasting a good deal of time.

Yet, this time, if used properly, could
easily be converted into money and
recruits.

Now I know what you “might” be thinking
. . .

“Daegan, where do you get off? Don’t you
call yourself The King Of Never Calling
A Single Lead”

Yes! I do, but what most miss is . . .

I’m not doing it in any way, shape, or
form to build a brand – it’s purely for
my own entertainment purposes.

For the home business entrepreneur
struggling with this question of “to
build or brand” – I offer you the
following solution.

Simply do both.

Here’s how . . .

Start by mentally thinking about what of
VALUE you want to provide to your target
market – for me, it was being able to
teach people how to recruit without
picking up the phone.

Get to work on creating the expertise
and results for the area of value you
ultimately want to share, and …

As you make new breakthroughs and
discoveries, share them.

When you’re good enough, put together an
entire “best practices guide.”

A beginners course for the person
struggling in that area you’re now
mastering.

Offer your insights in that guide:

- Your foundational philosophical
marketing principles for success

- What NOT to do

- What to do

- A step by step implementation process
for realizing results from your material

- A barometer for how to know when
they’re on the right track

And finally . . .

- How to translate those first success
into bigger ones.

Once you’ve done that, your brand is
your expertise, you’re profiting by your
expertise, and no doubt …

People will come “a knocking” for how to
work closer with you.

Don’t build the brand, build the skill,
share the knowledge, and the natural
by-product will be your brand, and …

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. If you’d like to see how this is done I
invite you to watch this and let me lead
you by example:

==>
https://daegansmith.infusionsoft.com/go/mlsv/a9676/

0 Comments

Thanks in large part to the internet and other advances in technology, many people are hungrier than ever to start building their own home network marketing business.

And there’s always the issue of job security because of the economy, layoffs and a younger workforce content on working for half their worth.Unemployment is at an all-time high with no end in sight.

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The concept of company loyalty is something that went out following the commercial age. Bottom line? Profits. It’s all about profits baby!

Home Network Marketing Business – A Way To Replace Your J.O.B.

Home network marketing is something you can get started with today while you’re still at your J.O.B. You can build it up with the intent on making enough income to set aside for emergencies or maybe something to replace your primary source of income.

Lots of people that have started their own home network marketing businesses are doing very well, while others unfortunately fail because they don’t put enough effort into their business and treat it like a hobby.

But I’m guessing that isn’t you?

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Then roll up your sleeves and let’s get started. There’s a lot to do. But I got good news for you, nearly all of the money that you will make in a home network marketing business all boils down to doing 2 things exceptionally well.

Getting as many people as you can in front of your products,services and opportunity. Then teach your team to do the same. Take consistent action doing these few things and you can literally write your own ticket.

Here’s the key to success in the network marketing arena – find someone who is getting the results you desire, team up with them, find out what they’re doing to achieve their results and simply copy what their doing to a tee.

Seriously. Building a profitable business can be that easy – regardless of the business your involved with.

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